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Stephanie´s Ramblings - Online Video and the Need for Speed

posted on 2 October 2013 by Stephanie Bogue

When I say online videos, you think YouTube.  It is only natural.  Since YouTube´s birth in 2005, it has been the Godzilla of the online video world.  Over the years, I must say, that my viewing of random videos people post has become a bit of a guilty pleasure.  On cold and rainy days, when I need a pick me up, I head on over to YouTube for a video of baby boars being mothered by a French bulldog (right here outside of Berlin), a bear breaking into a chocolate shop, a dog going down a waterslide, or people in their office doing the Harlem shake.  However, this weekend whilst indulging in some YouTube watching, I noticed many amateur YouTube videographers do not know when to say cut.  Quite a few times, I would watch a video that went three or four minutes past its prime.  And, while attempting some at home weightlifting, I got a bit annoyed when I felt the girl leading me through my bicep curls got a little too wrapped up in her motivational speech between reps.  I guess this made me think about the rich flow of information we all take in everyday and our lack of tolerance for anything that isn´t short, concise and to the point.  So, how is the online video world changing to address the issue of brevity?


Have you heard of Vine?  Vine was started and sold to twitter all within a few months in 2012.  Vine is an app that lets its users shoot looping videos of only 6 seconds.  To be sure, this is not even enough time to turn a camera on, right?  However, I am shocked by what I have seen.  Users have been incredibly creative with what they can cram into just a few seconds.  And, marketers are getting more and more to the point with vine videos.  Now that I have a bit of Vine fever, I have been scanning Vine Videos to see what sort of content is there.  So far, I have seen the cookie monster saying no to veggies, quick how-to-videos from home improvement stores, contests put on by big brands for brand advocates (like you) to send them your best Vine video, behind the scenes footage of events, previews of new products, and fun office videos of how employees spend their breaks.  Also, a big perk is that you can use hashtags to categorize and search for topics, which helps when you come into Vine as a marketer rather than a regular user.  Originally, Vine was only available to Apple users, but this summer they made a new and improved version for Android users as well.  Vine gets a lot of credibility and support from being a part of Twitter and with user numbers are already so high, advertising through this channel seems like a cost-effective way to be hip and modern.  Why not? It is only 6 seconds!  (See some examples here)


I think it is worth noting that Instagram (owned by Facebook) has also added video as a feature this summer.  And, as they already have quite a massive following from their photo-sharing mainstay feature, the idea of online video is naturally working for them as well.  Their twist is that videos can be up to 15-seconds and there are filter and editing options.    

Which one?

As the race continues, Instagram and Vine are running neck and neck in terms of popularity.  So, with there being more options out there for video, how do businesses know which one to use?  What is the difference between a 6-second video and a 15-second video? (Read and see more here)  I, personally, have fallen for Vine.  The videos are short to the point and may even leave you wanting more or on the ground laughing.  A well-made Vine video is simply just a very small idea caught on film, that is it.  I get the sense that this could be something fun for offices everywhere as anyone could capture a few seconds of video worth sharing.  In addition, the tie to Twitter lends to a more promising future for me.  Finally, Vine´s ability to embed into websites (fb and twitter) may make it easier for their videos to be viewed and I am a huge fan of the looping feature.  I think in the battle of the online video trends, Vine comes off as the most fun, fashionable, and clear.  For sure, Instagram will continue to be a good competitor and YouTube will remain the video giant for now.  But, perhaps there is enough room for all as the popularity of short clips and video continues to soar.  So, as our attention spans get shorter and shorter, is 6 seconds enough for you to get the message?



Stephanie BoguePermalinkKommentare 0
Tags: online video, vine, online videos, marketing, social media, advertisement
Views: 935


Social Media Marketing: Über den Social-Evolutionsschub

Hinweis vom 05.09.2013 auf den Beitrag von Stephanie Lehnert, ONEtoONE

Social Media Marketing ist aus dem Alltag vieler Unternehmen heute nicht mehr wegzudenken. Wenn es nicht gar direkt mit der eigenen Unternehmens-DNA verwoben ist, gehört „Social“ mittlerweile zum Standard sowie „Must have“ vieler Marken.

ONEtoONE hat einen genaueren Blick auf die unterschiedlichen Social-Media-Strategien von Marken wie Dawanda, Zalando und Baumarkt Direkt geworfen und untersucht, wie Social- direkt mit Transaktionskomponenten verknüpft werden können.

Lesen Sie mehr dazu hier im Beitrag!


Christin SchmidtPermalinkKommentare 0
Tags: social media, social media marketing, social media strategien, stephanie lehnert, onetoone
Views: 419


Stephanies Ramblings - Facebook and Business Evolution? / My Facebook story

Posted on 20.08.2013 by Stephanie Bogue

To be honest, I never really wanted a Facebook page.  Years and years ago, I had already graduated from college when Facebook was making its move into the mainstream.  Some of my younger friends had jumped on the bandwagon, and I thought maybe I had dodged the Facebook bullet.  As a slightly paranoid American, I was a bit uncomfortable with all of this information sharing and I felt as though I did not have anything personal I wanted to share with the whole wide world. 

That all changed one day when I was with my best friend who is normally up to date on what´s what.  She was incredibly disappointed in me for not having a Facebook page and immediately jumped on her laptop at the restaurant where we were eating to whip up a profile for me.  I whined and begged for her not to, but despite my objections, we sat there together and five minutes later, there it was, a bare boned Facebook page with my name attached.  After that, I completely caved and was fairly hooked.  And, I have to admit, as I moved around the country, Facebook proved to be an extremely impressive and easy way to keep me connected and up to date on what my friends and family were up to.  It made me feel a little less distance, although the miles between us were there.   I liked that. 

Facebook evolution

I spend a decent amount of time on Facebook, especially now that I live further away from home than ever.  And yet, some of the big changes taking place on Facebook (my home away from home) go completely unnoticed by me.  I do not think I am alone here.  Earlier this year, I was involved in a project that questioned Facebook user´s awareness of Facebook stores (f-stores) and Facebook commerce (f-commerce).  Until that project landed in my lap, I had absolutely no idea that such things existed.  I was floored when my colleagues on the project were in the same boat as me.  How can this be?  I log in at least once a day, and so did they.  We sent out our online survey through Facebook and around 120 people responded.  Our biggest question was obviously if Facebook users were aware they could go to f-stores and make purchases.  The answer was a clear NO. The survey findings also revealed that having the option to shop while on Facebook was not appealing to most.  The majority liked using Facebook for socializing and sharing only, and there appeared to be some trust issues with what Facebook does with the information it is given.  For the most part, their answers were very similar to my own.  There is potential, but overall, it appears the f-commerce idea is a flop for now. 

However, Facebook continues to evolve.  Your Facebook page has essentially transformed into your online proof of identity.  I am sure you have noticed that if you have a Facebook profile, your log in information is plenty good for logging in or registering at other websites.  And the newest idea, which is about to be tested, is a Facebook payment method.  You would simply use your login information to make purchases on mobile apps and Facebook would store your credit card information on their site, making the transaction or checkout process super simple (read more here http://www.entrepreneur.com/article/227928).  But again, I am extremely interested if this will work or not.  Facebook continues to attempt more and more new options to generate revenue, but I am unsure if the interest or trust is there on the user end.  I see the potential here, and perhaps the ease of use will prove this idea to be a success, but again do Facebook users want to expand on how they use Facebook?  For me, the answer is no.  I have let Facebook in way further than any other online entity, and it will have to survive without my credit card number.  It doesn´t appear to me Facebook has yet found the way to expand into more of a business.  I guess the question remains if it will ever find its way there?

Christin SchmidtPermalinkKommentare 0
Tags: stephansies ramblings, facebook, social media marketing, bezahlmethoden in social media
Views: 911


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